One of the things we in the industry need to wrap our heads around is that electric vehicles don’t just present a different powertrain — they present a different business model. The automotive ...

Business model innovation is steadily becoming more of a familiar term in the combined world of brand marketing and sustainability. Business model innovation is steadily becoming more of a familiar ...

Disruptive innovation isn’t just about simplifying technology — it also requires a new business model. The theory of disruptive innovation, first introduced in a 1995 HBR article, endures as a way to ...

Traditionally, medtech companies have utilized a sales-based model, but many of them are now transitioning to recurring-revenue models like subscription-based services or device-as-a-service. The need ...