In March, wedding planner B Beloved Events posted a TikTok video of two brides and their spin on a traditional Indian wedding. It has more than 3.8 million views as of Friday. When Deepa Joshi, 29, ...

This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly ...

A video of newlywed Hannah Rogers, 31, displaying her traditional Indian wedding attire to her family and friends has garnered 12 million views on Instagram. People all over the world wished her well ...